Innovation: incitement of growth
Again and again companies with minimal growth are confronted with hard as bone competition. Therefore it is essential to focus innovations as central module of securing companies.
Especially for medium-sized affected companies it is essential:
Innovation is evident for success and it is the key reason for investments in future.
Innovations are the best way to get loyal customers and to keep competitors at bay.
But what is the classical meaning of innovations?
Often it is used as a synonym for product development or traditional research. But such a close view is not constructive. It is the usual ambition for „best practice“ with the known consequences: Companies of line of Bbusiness content for the same clients with the same or similar products.
Companies which define their innovations to tight waste the opportunity to differentiate essentially from competitors und to create distinct unique features.
To create innovations a company has to be or become innovative.
Look at Google. How could the Americans to the most growing technology company? Not because they developed a completely new search engine, but by programming a platform, which enabled advertisers to place commercials regarding customer enquiries.
Innovations are and will be the major impulse for growth of a company. However the stress to be ahead of others grew in our globalized world. The competitors, especially from low-wage countries, increasingly gets to companies. You can only counteract this trend if you as leading innovator develop new products and services, which persist in the market. For these companies the globalization means great potential for growth. For others without high innovation power it is an enormous risk.
We will support you with your innovations by project management and effort of our engineers. So challenge us.